Overview of all products. Overview of free tools. Marketing automation software. Free and premium plans. Sales CRM software. Customer service software. Content management system software. Premium plans. Connect your favorite apps to HubSpot. See all integrations. We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy. Every time I think I've gotten a grip on the weird, wonderful world of sales, I learn something new that forces me to change my perspective and question my beliefs. The only professions with less credibility include car sales, politics, and lobbying. Luckily, not all sales-related data will bum you out. This list of sales statistics has invaluable nuggets of wisdom on everything from which words to avoid in your email subject line to the optimal number of questions to ask during a discovery call. If you find prospecting to be the most difficult part of your job, you're not alone. Gong's data science team analyzed 15 months of data and found average salespeople made far more calls in the last month of the quarter than the first two. And the success rate of those "eleventh hour" calls were usually lower than any other month. Devote time to prospecting each and every day. You should be prospecting just as much on the first day of the month or quarter as the last. Almost six in 10 buyers want to discuss pricing on the first call. More than half of prospects want to see how the product works on the first call. One in four buyers want to discuss budget, authority, and timeline. This indicates that buyers are less concerned with the qualifying topics salespeople are usually most interested in:. It takes an average of 18 calls to actually connect with a buyer. Nine in 10 companies use two or more lead enrichment tools to learn more about prospects. Seven in 10 B2B buyers watch a video sometime during their buying process. Use that to your advantage, and send them a customized video. Videos about product features are most popular, followed by how-tos and professional reviews. An analysis of more than 2, American companies found those who attempted to reach leads within an hour were nearly seven times likelier to have meaningful conversations with decision makers than those who waited even 60 minutes. Drift tested the response time of companies. More than half didn't respond within five business days.

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