Overview of all products. Overview of free tools. Marketing automation software. Free and premium plans. Sales CRM software. Customer service software. Content management system software. Premium plans. Connect your favorite apps to HubSpot. See all integrations. We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy. Written by Lindsay Kolowich Cox. Humans are visual creatures -- so visual, in fact, that color plays a much bigger role in influencing what we purchase than we might think. There's a reason companies test the colors of things like advertisements, banner ads, and call-to-action CTA buttons. In other words, we increased conversion rate without changing anything about the page except for the color of the CTA. That's the power of color psychology in marketing. Let's explore the ways color psychology plays a role in marketing, with a quick vocabulary lesson and a visual guide. Color psychology is an area of research that looks at how color influences our behavior and decision-making. When used in marketing, for example, different colors can impact the way buyers perceive a brand in ways that aren't always apparent, such as how certain hues can increase appetite. As you explore the below infographic from Iconic Fox , you'll see why certain brands have chosen specific colors for their logos. Have a look, and learn more about how each color influences consumer emotions and purchasing decisions. Originally published Nov 3, AM, updated August 09 Logo - Full Color. Contact Sales. Free CRM Overview of free tools. Marketing Hub Marketing automation software. Service Hub Customer service software. Why HubSpot? Marketing Sales Service Website. Subscribe to Our Blog Stay up to date with the latest marketing, sales, and service tips and news. Thank You! You have been subscribed. Get HubSpot free. Marketing 1 min read. Written by Lindsay Kolowich Cox lkolow.

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