Apply this critical evaluation of customer behaviour theory to the creation of strategic and responsible marketing practice. From your evaluation, draw conclusions and recommendations on how marketing to consumers will need to evolve in the future. While your assignment cannot be brand-specific, you can use examples from various brands in your narrative. Your evaluation must include a critical appraisal of relevant theory to inform your arguments. Additionally, you must include evidence of relevant changing consumption behaviours and predictions from relevant experts and credible media sources. Have your academic projects done for Free. Click Here To Get Started. Assess and appraise customer behaviour theories and concepts from a critical perspective.

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